Tag Archives: Advertising
New Research Shows Change in Kid-Directed Marketing Efforts
Soon after the release of the preliminary proposed nutrition guidelines for marketing food and beverages to children from the Interagency Working Group, The Grocery Manufacturers Association (GMA) and the Association of National Advertisers (ANA) announced the results of new research on … Continue reading
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Not your Mom’s Lunchables
Today Kraft Foods reported it’s Oscar Mayer Lunchables have seen its best year for growth and sales in 2010 and credits this to their move to add healthier options. To highlight these options, the brand announced it would launch a … Continue reading
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Target Freshens up Marketing with a new Campaign
has launched a beautiful new marketing campaign surrounding the fresh food sold at its stores. The campaign includes TV and radio ads as well as direct mail, billboards and vehicle wraps, and will focus on meals that can be created … Continue reading
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Update: San Fran to Ban Toys in Kids Meals
At the end of November the San Francisco Board of Supervisors voted to override Mayor Gavin Newsom’s veto of a city ban on toys being included in children’s meals that fail to meet health standards. Newsom called this proposal “unwise and … Continue reading
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A Wisconsin City Considers Toy Bans at Restaurants
City councilor Greg Mertzig of Superior, Wisconsin has drafted an ordinance, which would follow San Francisco by putting a ban on toys included in fast food meals that don’t meet certain requirements. This ordinance which is set for a vote on … Continue reading
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San Francisco to Ban Toys in Restaurant Meals
A proposed San Francisco law that would ban toys given with fast-food meals is set to get its first hearing today at 1 p.m. According to Mercury News, this proposal would make it illegal for kids meals to come with toys if the … Continue reading
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New Face for Baby Carrots
Check out this article on the first advertising/marketing campaign for baby carrots, brought to us by “a bunch of carrot farmers.” This campaign which is using the phrase, “”Eat ‘Em Like Junk Food,” plays satire on typical marketing efforts of … Continue reading
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FTC Subpoenas 48 Food Companies
Today the FTC sent subpoenas to 48 food and beverage companies asking for information on their current marketing practices to children and teens. Information gathered will be used to prepare a follow-up to its 120-page report issued in 2008, “Marketing Food to Children … Continue reading
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CSPI announced intent to sue over toys in Happy Meals
This week the Center for Science in the Public Interest (CSPI) served McDonald’s a notice of its intent to sue if the fast-food compnay doesn’t stop accompanying their children’s Happy Meals with toys. CSPI thinks these toys serve as unfair and deceptive marketing … Continue reading
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